Enjoy the weather!

Delft, August 2010 - Only a few more days to go before the Sail Amsterdam 2010 gets started and our preparations are already in full swing. In addition to an impressive number of tall-ships from all over the world, the eighth edition of SAIL offers an extensive nautical and cultural program for young and old. Various new activities will take place in the water and on the quays, with the main event being our stormy SENZ wind experience!

Between august 19-23, SENZ invites you to experience wind force 10 without having your SENZ going inside out in the wind. You can find us at the Javakade (Amsterdam) just in front of the Ferris wheel.

Together with the city and the primary schools of Delft, SENZ organized a recall campaign from May 17^th till June 16^th. During this campaign the students from various schools collected broken traditional umbrellas. To thank them for their dedication SENZ and the city Delft  organized an educational afternoon at the library DOK. The program consisted of several components like workshops (theme water), a forum (the best idea of the Netherlands), and the giveaway of the ‘toolkid' (technical toolkit for children) to all the schools that have helped to collect the broken traditional umbrellas. To conclude with a dazzling fashion show by Esme van Bokhoven and her designed clothes made from old umbrellas.

Below the photo report of the day.

More photos are available on the Senz Hall of Fame.

On the 19^th of May the World Expo in China colored orange. The highlight of the expo was the visit of the royal couple to the Dutch pavilion. Where they received a royal SENZ welcome-on the 'orange carpet'! See the photos below which say everything, enjoy the weather!

On Saturday the 10^th of April the second edition of the living show window day was held. Entrepreneurs from over Delft made their show window alive en lively with actors, dancers, hiphoppers, magicians, musicians and other opportunity artist. This year's theme was based on the world famous  wedding rhyme 'Something old, something new, something borrowed, something blue'.

The opening was carried out by the muse and loge of this year's edition named Aphrodite and the face of Delft Gerwin Hoogendoorn from SENZ. With the SENZ cool blue in his hand as an addition on the rhyme "something new, something blue" he started the SENZational opening of the event.

Photo taken by Erik Jansen

On April 6^st the ten year old young inventor Ynze ter Horst together with his father (Erik ter Horst), came by for a behind the scenes in the 'inventors kitchen' of SENZ. The young inventor has been very impressed by the storm umbrella for a long time now, and was therefore eager to show off his invention: the 'bike umbrella holder' to Gerwin Hoogedoorn. As a result, the two inventors went towards the design center to test out the invention in our wind turbine, with of course a SENZ umbrella in the holder, in wind force 10! See the cool photo below!

The invention has withstood the test. And with a WOW feeling and  a bag full of goodies Ynze went back home. For SENZ the visit was a very good experience and we hope that in the future more young inventors will find the way to SENZ.

On March 1^st  the mayor of Delft Bas Verkerk, has announced Gerwin Hoogendoorn to be the new Face of Delft. The appointment is an initiative of the municipality of Delft, who wants to profile Delft as ‘the prime spot in Holland' where social issues are being solved in a sustainable manner with a proven concept for success: the clever combination of creativity, innovation, technology and entrepreneurship. Next to Gerwin also Nina Voets (entrepreneur Delfts pop music venue Ciccionina) was crowned face of Delft. On behalf of the SENZ Team: congratulations to both of them!

Gerwin: 'It's a great honor for me! And a big compliment for the whole SENZ team that we achieve this much impact with our invention, the SENZ storm umbrella. "Creating history" is what I try to promote as much as possible in and outside Delft. And I hope that SENZ will have a stimulating effect on the entrepreneurship of every citizen of Delft. Unfortunately I also noticed that my new acquired status has a downside too, lots of jokes about my face are being made by all my colleagues!'

The whole SENZ team is extremely proud of their "next top model" and is planning to create even more history in the future!

We have some more exciting news! Besides various international product design awards, SENZ has now won an award in a whole different area of expertise: instore communication. Popai Benelux, centre of expertise for instore communication, honours a Popai Award to developers and producers of the best instore displays and communication tools for the shopping floor.

According to the jury of ten profession experts, the SENZ display excelled due to its compactness, functionality and clear & direct communication of the storm umbrellas. The combination of the product display and the movie of fun testing videos, which is played on the integrated videoscreen, was found very effective and convincing.

The whole SENZ team would like to thank and of course congratulate Xidy Instory Innovators, the producer of the SENZ display, with the Popai Award 2009. Would you like to check out the SENZ display? Visit one of the SENZ stores using the SENZ store locator!

Bram Nauta (Popai Benelux), Hubert van Doorne (Xidy) & Gerard Kool (SENZ)

Two remarkable designs have come to life as the new special signature editions of the SENZ storm umbrella. These wonderful creations are the result of the collaboration with Japanese design label Minä Perhonen.

More information on www.senzbyminaperhonen.com

Order your Rain Symphony & Twig now!

And check out the wonderful SENZ by Minä Perhonen video trailer starring Rain Symphony!

We are delighted to inform you that the jury of the German Design Award 2010 honored the SENZ XL with the Silver Award! The German Design Award is Germany's highest distinction in the field of design and is the only design award to which organizations can't subscribe themselves to.

The SENZ XL storm umbrella was selected by the design expert jury out of 1.200 nominated entries because it excelled in the areas of ergonomics, functionality, usability, design quality and innovativeness. Nice!

Master each storm with the new SENZ autumn colors! Order your Fat Gray, Warm Gray and Cool Blue now before the change of season really kicks in. With SENZ you are ultimately prepared for a stormy autumn.

Fat Gray and Cool Blue are available for SENZ Mini, Original and XL. Warm Gray is exclusively available in our webshop for the SENZ Original. So surf to our webshop and order your new autumn color now. Enjoy the weather!